About SFM
Building the business behind African stories.
Who we are
A meeting point for the whole industry
SFM is a youth-led, Pan-African industry marketplace dedicated to advancing the business of film across the continent. It serves as a meeting point for filmmakers, investors and policymakers to build an ecosystem for African intellectual property.
Vision & mission
Soweto as Africa's home for creative commerce
Vision: To position Soweto as Africa's leading destination for creative commerce.
Mission: To empower African storytellers by creating access to finance, markets, and international opportunities.
What guides us
Our values
Innovation
Collaboration
Inclusion
Economic Impact
Youth Empowerment
Why we exist
Bridging the gap between talent and capital
Too many exceptional African stories stall at the idea stage — not for lack of talent, but for lack of access. SFM exists to bridge the gaps in finance and distribution so creators can build commercially sustainable legacies, not just one-off productions.
The jury